Dear Mattel: Your New DC Figures are Super Ugly

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By Nick Saunders
9/12/13

I still can distinctly recall my glee while reading Toyfare Issue 68 back in 2003, and discovering that Mattel had chosen to leverage the DC license into a line of 6-inch figures to compete with (or in my eyes, complement) Toy Biz’s (now Hasbro’s) Marvel Legends line. I had been an avid collector of Marvel Legends since its inception, and had been dying for a comparable line to be released for DC. Sure, there were DC Direct (now DC Collectibles) figures available of many characters, but their wonky 6.75” scale, minimal articulation, and cherubic, china-doll paintjobs made them stick out like lepers on my otherwise immaculate (and disease-free) shelf of awesomeness.

Then came Mattel’s Batman line in 2003. Recently off their stint with the Masters of the Universe 200X line, the Four Horsemen came in ready to take names and chew bubblegum. This line, while a vast improvement over any major release Batman series to date, still had a way to go in competing with Toy Biz’s quality, articulation and detail.

This soon gave way to Mattel expanding the line into DC Super Heroes in 2005, which is where they truly began to shine. They debuted their S3 sculpt that remained the base template for this line into the following decade. Some of my favorite figures and molds came from this series, including S3 Batman, S3 Superman, Lex Luthor, Doomsday, and Mongul, amongst others.

The branding eventually shifted to DC Universe Classics in 2007, and 20 assortments of figures were released until the line ended at the end of 2012. Some great, some obscure, and some downright awful characters were given life, but the quality was always there, both in sculpt and in manufacture.

For 2013, the line has been re-branded once again as DC Unlimited. Some figures are re-paints of prior DCUC or DCSH figures. However others, namely the abominations being targeted in this article, are all-new molds. The primary catalyst for this catastrophic decline in aesthetic appeal is the cross-marketing with the Injustice: Gods Among Us game produced by Netherrealm Studios. I can barely put into words how abhorrent the figures based on this game look. Batman and Superman in particular are hideous, and nothing that even a paper bag could remedy. This type of cosmetic monstrosity couldn’t even be fixed on The Swan.

Even the New 52 sculpts weren’t immune to this rampant design travesty-in-progress. Please see New 52 Darkseid, aka one ugly duck. I think half of the plastic used on this figure went to the head and shoulders. Especially when compared with the amazingly-crafted DCSH S3 Darkseid, this new figure is nothing but a wet, laughable flatulation after a hearty meal of franks ‘n’ beans.

In case I haven’t quite made my point clear, I am saddened and disappointed that one of my favorite toy lines has deteriorated so badly. I truly do wish that the quality of designs reverts back to previous levels, because at this point I think I would rather display My Little Pony on my toyshelf than a DC Unlimited figure.

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